FRONTLINE ACCESS: Former President & Commissioner of the WNBA

FRONTLINE ACCESS: Former President & Commissioner of the WNBA

Recorded LIVE on Tuesday, November 24, 2020 at 7:00 PM

Donna Orender is a highly respected corporate business leader having led growth and innovation in several high-profile companies. She has been recognized as one of the top 10 Most Powerful Women in Sports and one of Newsweeks100 most Influential people in the business of sports and is a best-selling author with her 2018 release of Wowsdom! the Girl's Guide to the Positive and the Possible. Donna was recruited by Adam Silver to lead the WNBA in its most vulnerable time. She served 6 years as the President/Commissioner of the league, during which time she solidified its base and led double digit growth in all key business metrics. This included 20% plus growth in sponsorship in the height of the recession, 25% growth in television viewership and triple digit growth in digital. League operations were cash flow positive for the first time in the history of the league. With her focus on revitalizing the brand, its value and relevance, the league experienced 5 years of consecutive attendance growth, after 8 years of decline.

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Donna Orender is a highly respected corporate business leader having led growth and innovation in several high-profile companies. She has been recognized as one of the top 10 Most Powerful Women in Sports and one of Newsweeks100 most Influential people in the business of sports and is a best-selling author with her 2018 release of Wowsdom! the Girl's Guide to the Positive and the Possible. Donna was recruited by Adam Silver to lead the WNBA in its most vulnerable time. She served 6 years as the President/Commissioner of the league, during which time she solidified its base and led double digit growth in all key business metrics. This included 20% plus growth in sponsorship in the height of the recession, 25% growth in television viewership and triple digit growth in digital. League operations were cash flow positive for the first time in the history of the league. With her focus on revitalizing the brand, its value and relevance, the league experienced 5 years of consecutive attendance growth, after 8 years of decline.


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